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Global Wine Consumption Falls As Consumers Tighten Spending

Global Wine Consumption Falls As Consumers Tighten Spending

Global wine consumption fell in 2025 as economic pressure, shifting lifestyles and changing consumer habits weighed on demand, the industry’s trade body said on Tuesday. The International Organisation of Vine and Wine (OIV) said in its annual review that the sector faced “a combination of climatic variability, softer demand and rising trade uncertainty” in 2025....